As the Ford Mustang turns 50 in 2015, Ford is creating a program called ICON50 to commemorate and celebrate this milestone. Arguably the finest-looking and best-engineered American sports car from then until now, Ford is right to cast the Mustang as an American icon. According to Forbes, the ICON50 program sees “Ford uniting with experts” in various cultural fields “to identify what is happening now and what is coming next.”
For ICON50, Ford hooked up with Hard Rock Hotel & Casinos. Together, they were able to identify ten musical artists that are “pushing the boundaries of what’s being done in music today.” This list includes such acts as Cathedrals, Young Rising Sons, and Betty Who.
A few of these acts were tapped to perform in the CMJ Music Marathon, a five-day music festival held in New York City. Forbes tells us that “there are set to be follow-up performances over the next few months that will be promoted by the two companies.”
Visit Friendly Ford today to check out the outstanding 2015 Mustang for yourself!