Ford is aiming for the high end of the automotive market with the unveiling of a new luxury version F-150 pickup. Consumers in the United States have been snapping up trucks and SUVs in the midst of lower gas prices, leaving fuel efficient coupes and sedans in the rearview mirror. The F-150 Platinum will soon take a step down from the top of the F-150 ladder to make way for this new trim.
The 2016 Ford F-150 Limited will head to dealer lots later this year. One of the new features practically explains the amount of luxury within the pickup in itself: multi-contour massaging seats.
Fifty percent of Ford’s pickup sales in the month of June consisted of the three current premium models, the Lariat, King Ranch, and Platinum. The Lariat tops $40,000 while the current top-of-the-line Platinum can hit upwards of $60,000 depending on options.
The F-150 Limited will also top $60,000 in answer to consumer’s high end demands. The pickup will pack a 3.5-liter EcoBoost V6 engine under the hood. Fuel economy will sit at an EPA-estimated 17 city/24 hwy mpg.
The Ford F-Series has been the best-selling model in the United States since 1982.
We at Friendly Ford are waiting on our toes for the latest in luxury pickups to arrive!