Ford Automotive Design Gets Overhauled: More Comfort, More Precision

Ford is completely redefining automotive design, launching a new campaign focusing on ergonomics, lightweight materials, and exceeding efficiency. In fact, many of Ford’s recent designs are set to showcase at the Salone del Mobile in Milan, Italy, the world capital of design.

 

2015 Ford GT Concept

The artfully-crafted 2015 Ford GT Concept

Although it sounds like something from a science-fiction movie, some Ford designers have taken to using eye tracking and biometric technologies to figure out the most important aspects of vehicle styling, said Ford. Using systems like this, new Ford models will feature precise detailing and state-of-the art fashion.

“Vehicle interiors have witnessed one of the biggest evolutions across the history of cars in recent years,” said Raj Nair, vice president of Global Product Development for Ford. “Not only have we introduced a great deal of useful new technology into our cars and trucks, we consistently are adding better materials, improved design and increased features across the board, from high-end vehicles to entry-level segments.”

Ford’s focus is on using ergonomic design, more lightweight materials, and on having incredible attention to detail. This means more comfortable interiors, more aluminum alloy and carbon fiber, and laser precision. The next-generation of Ford Automotive Design is bound to redefine the industry, but you can see the current generation at Friendly Ford.

2015 Ford F-150 Gets Streamlined

Ford has gone to great lengths to ensure that the new 2015 Ford F-150 is streamlined to be the most aerodynamic and fuel efficient F-150 ever.

Ford F-150 gets streamlined

2015 Ford F-150

The exterior designer of the F-150, Brad Richards, said that Ford wants every model to have better aerodynamics than its predecessor.  However, streamlining was especially important for the 2015 F-150. “The aerodynamics were much more at the forefront on this launch,” says Richards. “It was a huge challenge as a designer to try to make the trucks tougher-looking, but more efficient.”

Richards was surprised while designing to find that the lines he had feared would need sculpting ended up making the truck more efficient. In fact, things customers look for in trucks like the crisp corners and wider tailgate panels would actually help to make a big difference in fuel efficiency.

The aluminum-bodied truck took two years to design, and customers will be happy to see that the tuck still looks tough and the aerodynamic details make the F-150 look more modern.

The 2015 F-150 spent more time in wind tunnels than any other Ford truck, and For expects it to get 30 mph highway. Check out the new F-150 at Friendly Ford now!