In its newest marketing campaign, Ford has enlisted celebrity Dwayne ‘The Rock’ Johnson to lead a series of commercials that will tout Ford Motor Company’s factory service professionals. In his role, the Fast and Furious star will lead a team of “Specialists” who are prepared to tackle any issue that may come up with your Ford vehicle.
Ford hasn’t released many details, but we do know that the Specialists are an elite crew of Ford technicians, trained and equipped to handle anything. We suspect the spots will offer a healthy amount of humor to highlight Ford’s superior service departments.
According to a recent news release, the Dwayne Johnson and Ford partnership stems from Johnson’s genuine love for the brand, having owned several Ford vehicles over the years.
Look for the ads to begin airing this week, along with other related content!
Here at Friendly Ford, we know you have a choice when it comes to servicing your vehicle. Stop by to meet our friendly, knowledgeable, and efficient staff, and see how we can meet your car’s needs!