Millennials are growing up. Gen Y (people born anytime from the early 80s through the early 2000s) are turning in their compact cars that got them through college and their first jobs, and upgrading to something bigger.
Crossovers and SUVs are taking over this generation’s top car choice, and it makes sense. Sports, active lifestyles, adding pets, and even starting families make a roomier car an ideal choice. Millennials are looking for cars they can see themselves growing into the next phase of their lives in. An SUV is great for throwing their bikes in now, and loading their babies in later.
The older Millennials are about 32, and that means they are more often holding down stable jobs with higher incomes than the generation behind them. Purchasing a new SUV or crossover is not such a far reach for people falling into this category.
A study conducted by Maritz Research surveyed 122,000 participants and found that cars remain top choices for Millennials overall, but the percentage considering a small car has fallen from 13.2 percent in 2008 to 9.7 percent.
According to the data compiled by Maritz Research, Ford has climbed to the top of the list in sales consideration among millennials – meaning that regardless of whether or not Millennials actually have the means to buy a Ford, the automaker is their top choice over any other brand.
“The trend of millennials starting families comes at the same time Ford is updating or replacing nearly its entire product lineup,” said Amy Marentic, Ford global car and crossover marketing manager. “These fastest-growing segments – like small utilities – coincide with Ford’s product strengths.”
Friendly Ford has an entire lineup of best-selling crossovers and SUVs. The Escape, Explorer, and Edge are ideal cars for an active lifestyle.