It wasn’t long ago that most heavy hitting automakers cut smaller pickups and truck-based SUVs from their lineups. Times have changed and with General Motors bringing back the GMC Canyon and Chevrolet Colorado, it may be time for another midsize pickup to return. Word on the street is that Ford is considering reviving the Ranger.
General Motors and Jeep have been rolling in sales as a result of lower gas and oil prices. Truck sales have been soaring. The full-size F-150 pickup is a bestseller but that still leaves Ford losing out in the midsize truck market.
Ford has discussed bringing a midsize pickup and SUV to the lines at the Michigan Assembly Plant in Detroit. The plant had been transformed during the recession to produce small cars and hybrids. Previously, the plant built Expeditions, F-150s, Lincoln Navigators, and Broncos.
With Ford moving the Focus and C-Max out of the country, that leaves plenty of open floor space. Rumor has it the pickup and SUV could be in production as soon as 2018, although there’s no confirmation on the plan.
While the common belief is that the Ford Ranger returning would hurt F-series sales, that idea seems unlikely. The average transaction price of an F-series truck now reaches over $40,000. That’s quite a bit of wiggle room for the smaller Ranger.
We here at Friendly Ford are ecstatic to see what will come out of the Michigan Assembly Plant!