Ford is completely redefining automotive design, launching a new campaign focusing on ergonomics, lightweight materials, and exceeding efficiency. In fact, many of Ford’s recent designs are set to showcase at the Salone del Mobile in Milan, Italy, the world capital of design.
Although it sounds like something from a science-fiction movie, some Ford designers have taken to using eye tracking and biometric technologies to figure out the most important aspects of vehicle styling, said Ford. Using systems like this, new Ford models will feature precise detailing and state-of-the art fashion.
“Vehicle interiors have witnessed one of the biggest evolutions across the history of cars in recent years,” said Raj Nair, vice president of Global Product Development for Ford. “Not only have we introduced a great deal of useful new technology into our cars and trucks, we consistently are adding better materials, improved design and increased features across the board, from high-end vehicles to entry-level segments.”
Ford’s focus is on using ergonomic design, more lightweight materials, and on having incredible attention to detail. This means more comfortable interiors, more aluminum alloy and carbon fiber, and laser precision. The next-generation of Ford Automotive Design is bound to redefine the industry, but you can see the current generation at Friendly Ford.