What does Ford have up its sleeve?
That’s the question many are asking, including us at Friendly Ford, upon news that the automaker trademarked the term “ECOBEAST.” If that sounds like a reference to Ford’s EcoBoost engine technology, you’re on the right track. The patent request was filed under “Automobiles and automobile engines.”
What do you think Ford’s ECOBEAST patent could mean? Many believe it’s a high-output EcoBoost engine, even surpassing the highest-capacity 3.5-liter version currently offered. But why would a bigger engine require an entirely new name? Perhaps this will be an entire new line of engines.
Hopefully it’s not a red herring set loose by Ford to distract us all before the Detroit Auto Show, which might have something to do with the next-generation SVT Raptor on the way.
We’d like some answers, but trademark filing doesn’t indicate a projected timeline, so Ford could either be in its final stages before debut or initial development. Still, it sounds like our favorite automaker has some exciting ideas in mind.