Ford has announced a new plan to launch 17 new or refreshed Ford and Lincoln vehicles over the next 24 months in the Middle East and Africa.
Ford is already experiencing explosive success in the North American and Asian markets, and the brand believes that the Middle East and Africa are collectively “poised to become one of the next big automotive growth markets and we want to be there for these customers with great new cars and trucks.”
The new plan was announced at the 2013 Dubai International Motor Show, where Ford also took the opportunity to debut the Ford Fusion sedan and the EcoSport for the Middle East.
The Fusion is a midsize sedan that delivers an incredible suite of driver-assistance technologies like Lane Keeping Assist, Blind Sport Information System, and Adaptive Cruise Control, but you don’t have to live in the Middle East to enjoy vehicles like it. We’ve already got the latest model right here at Friendly Ford.