Ready or not, new truck customers, here Ford comes, pushing the brand farther into the future. The 2015 Ford F-150 is just starting production, and the aluminum-bodied pickup will soon be all over the place, as Ford’s loyal customers line up to buy it. After all, it’s a stronger and more efficient version of the truck that everyone already loves.
However, Ford is not stopping its march towards more efficient trucks there. Recently, the brand announced that a new hybrid truck is in the works, saying that it is “working very hard” on such a model. After the gamble on the aluminum F-150 paid off so well, the folks at Ford are excited to take the next step.
“The key is to convince buyers that … you can still tow that boat out of the water or carry that load of wood,” said Bill Visnic of Edmunds.com. Here at Friendly Ford, we’re not really concerned about that. People said the same thing about the 2015 F-150, and it’s already proven itself better than anyone could have expected. Come see us to today to learn more about the new truck and give us your thoughts on the idea of a hybrid truck as well.